Visual Identity

Your visual identity is a creative expression of a brand that is communicated to the outside world and the feelings consumers derive from that. A strong visual identity builds trust and is essential to establishing and maintaining your presence in the marketplace. At Stranger we believe your identity is more than just visual; it is sensory, taking touch, sound and even taste into account when necessary. Key areas that could be explored while creating your visual identity are listed and expanded upon below.

Identify Yourself Workshop

Identify Yourself: An Introduction to your visual identity is a workshop for small businesses. They introduce the fundamentals of branding and takes participants through a simplified process on how to define their visual identity. The key areas introduced and explored are: Audience, Competition, Values, Naming, Colour, Form, Texture, Image & Type, Composition.

Your identity within the brand

Your visual identity is a key element of the full brand strategy. The resulting brand experience from this strategy is measured by how people feel about you. It is an intuitive and emotive response to your organisation. A great brand has not only this emotion but has an affinity and coherence with its audience. The diagram above shows where the visual identity sits within the broader brand strategy. Whilst the visual identity is the focus for this particular proposal, naturally its creation is an organic process so we will provide you with the support at each level when required. Stranger provides you with the experience and knowledge to enable you to achieve not only a strong visual identity but one that will grow to signify a trusted and aspirational brand. We will work alongside your marketing team to deliver this for you.