Identify Yourself

Identify Yourself: An Introduction to your visual identity is a workshop for small businesses. Run by Stranger founder, Mark Dowsett, for small groups or individuals, it introduces the fundamentals of branding and takes participants through a simplified process on how to define their visual identity. Your visual identity is a creative expression of a brand that is communicated to the outside world and the feelings consumers derive from that. A strong visual identity builds trust and is essential to establishing and maintaining your presence in the marketplace. It is the image your brand portrays, and the feelings consumers derive from that impression. The key areas you will be introduced to are: Audience, Competition, Values, Naming, Colour, Texture, Form, Image & Type, Composition, Logos.

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