Stranger

One of the hardest creative briefs is when a company has to design for itself. The first thing was to come up with a name. Stranger was chosen after founder, Mark Dowsett spent a year researching strangers as part of his MA research title "why don't we talk to strangers?” Once the name was chosen the even harder task of designing an identity was required. This beautiful serif font was chosen for the logotype with special attention on the 'g'. Then a sans serif bracket was selected for the logo mark and accented in yellow. For the cards we splashed out and had them block foiled on 540gsm Colorplan board. The result is very pleasing indeed! The letterhead is on 130gsm laid stock to complement the card.

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